Art and design has always called to Raquel Alotis. Seventeen years ago she started a screen printing company.  In 2015, she was shocked to see the hate surfacing throughout our country.  Dismayed by the shameless prejudice, she combined her screen printing knowledge with her passion for her community and the Fifty50 journey began.

She collaborated with her wife, Nichole Hanchett, to craft a brand to inspire the return of the kinder, more accepting world they thought they lived in.  A brand for the LGBTQIA+, their allies, and people who believe we are all created equal.  A brand that would unite community, enhance confidence, and encourage optimism.   

In their pursuit, they found that even though everyone loves a rainbow, not everyone likes to wear, or feels safe wearing one.  So, they set out to create apparel that has a subtle, timeless look, with a strong message.  Apparel that can be worn anywhere to spread the message of equality everywhere.  A line with next level quality and comfort that can infiltrate every community, state, and sector of our society.  A constant reminder that love is truly love and equality does matter.   

No more. No less. Just Equal. 

OUR MATERIALS

OUR PURPOSE

OUR GOAL